What Is Pay-Per-Call Marketing and How Does It Work?
A plain-language guide to pay-per-call: how calls are generated, qualified, routed and billed.
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The Annual Enrollment Period runs from October 15 to December 7, and it brings the highest Medicare call volume of the year. Agencies that plan ahead convert more of those calls.
Staff to your caps
Set daily call caps that match the number of licensed agents you will have on the phones. Unanswered transfers waste budget and frustrate callers.
Review your call flow
Confirm your scripts include the required disclosures and that your recordings are retained. Compliance reviews are easier before the season than during it.
Plan your hours
Many beneficiaries call in the morning and early afternoon. Align your campaign schedule with the hours your team is fully staffed.
Talk to a campaign specialist
Find out how many qualified calls your business can receive.
