What Is Pay-Per-Call Marketing and How Does It Work?
A plain-language guide to pay-per-call: how calls are generated, qualified, routed and billed.
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The Telephone Consumer Protection Act governs how businesses contact consumers by phone and text. Inbound calls carry less risk than outbound dialing, but consent still matters for any follow-up.
Consent comes first
If you plan to call or text a consumer back, you need documented consent that names your business. Ask your call partner how consent is captured and stored.
Keep records
Retain call recordings and consent records for the period your legal team recommends. They are your best defense if a complaint is filed.
Work with compliant partners
Choose partners who can show you exactly where each call came from. Transparent sourcing is the foundation of a compliant program.
This article is general information, not legal advice.
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